He expects to enter states like Alabama, Georgia, Tennessee, North Carolina and South Carolina.Īsked to name the three keys to its future success, he replies: 1) its employees, 2) choosing the right franchisees, 3) maintaining the quality of its products. Two years from today, Nieto expects there will be about 40 Main Squeezes, almost all franchised. Nieto pinpoints its primary competitors as Clean Juice and Nekter Juice Bar, which specialize in healthy juices, close to what it does. He also noted that Clean Juice and Nekter are concentrated on the West Coast and East Coast, and not the South, where it’s situated. One regular goes there for a post-workout smoothie and liked the one with a hint of peanut butter flavoring, but found the protein power smoothie too bland. Yelp responders were positive with some reservations. In the pre-pandemic days, they could accommodate 10 to 15 guests, but now that’s limited by local health codes. And it’s 70% female and 30% male because women see the health benefits.”Īt its existing stores, all contain lobbies with Wi-Fi use where customers can enjoy their drinks. In fact, 90% of our customers choose grab and go. Nieto describes its target market as customers aged 22 to 45 who are focused on “eating healthy, they’re on the go, fast-paced. To boost breakfast sales, it’s developing vegan sandwiches and at dinner, it’s introducing Beyond Burgers, and other completely vegan items aimed at the second quarter 2021. Most consumers gravitate there at lunch, where about 50% of its revenue is generated, with about 30% at dinner and 20% at breakfast. He describes the whole-pressed juice market as relatively young and lacking major national players. “In an emerging market, you have market share opportunities. With franchising, you can build market share ten times faster,” he explains. Nieto describes the ideal franchisee as someone “who’s passionate about our people and customers, dedicated and willing to do whatever it takes to win.” This opening is part of a big Texas move for Main Squeeze, which has eight locations in the Houston area and is continuing to expand across the state.įounded in 2017, Main Squeeze Juice Company has 18 locations.But franchising is critical to its growth. Of its current 15 outposts, 13 are franchised, and only two, the original store in Lake Charles, Louisiana and one in Katy, Texas, are company-owned. Of the 10 new locations coming aboard in 2021, all will be franchised. In addition to their Main Squeeze locations in Webster and Pearland, which opened in November last year, Miller and Drost have also agreed to open five more traditional locations in the coming years. "It was an incredible experience to work on this new idea that had never been done before at Main Squeeze and it is a huge milestone for everyone involved to see the production facility finished," Miller said. The 1500-square-foot production facility provides fresh cold-pressed juice options for each of Miller and Drosts' current and future stores. "As business partners, we are always looking at how we can streamline processes, and this production facility will help us better supply our locations and provide the freshest and highest-quality products possible to the local communities." "We were excited to work with the Main Squeeze team on this new concept and to see it come together and be completed is an incredible feeling," Drost said in a company press release. The dual-purpose venture is the first of its kind for Main Squeeze and is owned by the multi-unit franchisee duo of Marc Miller and Jeff and Tabitha Drost. Main Squeeze Juice Co., a New Orleans-based juice and smoothie bar whose ownership group includes New Orleans Saints punter Thomas Morstead, has opened a storefront with a production facility in Cypress, Texas.
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